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Welcome. Here you'll find information about search engines, particularly optimisation and marketing as well as CSS, HTML, web standards, accessibility and general web technologies and development. The articles within are written to help get your website doing what it should be doing, and that's serving your business.

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Part 2 of my 5 part plan

Published: December 1, 2007

Website Marketing Forum is a classic discussion board for businesses using the Web, people in the Web marketing industry and anyone wishing to learn more about online promotion.

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Part 1 of my 5 part plan

Published:

Welcome to Pacifica Training

A dynamic web consultancy and training company, Pacifica Training provides you with the skills and knowledge of the Web to do three things for your business:

  1. Lead generate.
  2. Increase market share.
  3. Drive the bottom line; profit.

Directed by leading eCommerce, Business & Marketing Consultants Bill Shearer and Edward Clarke, in association with local strategic partners, Pacifica Training makes the Web work for you.

Visit www.pacificatraining.co.uk for more information.

Continue reading "Part 1 of my 5 part plan"

Temporary Hibernation

Published: May 16, 2007

Apologies to everyone who hasn't had emails answered and comments posted with regards to the blog.

I've been working beyond the capabilities of 10 people, have a major web application project I'm working on outside of my 9-5 consultancy contract and am generally flat-out.

The aim is to incorporate/evolve this website into the new application as/when/if I get it running which is planned for Q4 this year.

Please feel free to read on and post comments. If you wish to join the forum, please be advised I may not be able to answer questions due to having less than no time whatsoever, but please do post your thoughts and questions as the forum is getting picked up well in many search engines and the visits are numerous.

If someone wishes to moderate however? ;-)

Hastings Half Marathon

Published: January 4, 2007

Hastings Half Marathon

One of the remits of this site is to look at web design, technology, development, usability and accessibility. I also cover making websites work in the form of a holistic business marketing approach. This article relates primarily not to these elements of a website but to the message contained within.

Our highly regarded Hastings Half Marathon, sponsored by the Hastings Borough Council, actually and publicly discriminates against women and I cannot think of one single justification for this. I'd love to hear one.

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Advertising in computer games

Published: December 18, 2006

Flying over London

Always looking for marketing opportunities using the web, I came across a thread discussing advertising in computer games. This isn't a new topic but it's something I hadn't given much thought until I treated myself to a couple of computer games for this seasons holidays.

Being a fan of strategy games and flight simulators, I bought Total War: Medieval 2 and the very latest in the series from Microsoft, Microsoft Flight Simulator X, both of which are fantastic by the way.

I was looking at the advertising concept from two angles, one a potential success and one a massive failure.

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